We’ve put together a checklist to help get your scheme up and running successfully. Not everything may be applicable to your launch so you can download this checklist as a Word doc or a PDF and tailor it to suit how you plan to get your service in place.
| Areas to Consider | My Notes | |
| LAUNCH | ||
| TF scheme name and targets agreed | ||
| Internal training and launch | ||
| TF Announcement letter to Supporters | ||
| External launch, website, local press, case study | ||
| TRAINING | ||
| Tribute Fund Administrator | ||
| MuchLoved website champion | ||
| Fundraising Team all trained | ||
| Chief Executive’s backing | ||
| Whole organisation aware of scheme? | ||
| LITERATURE | ||
| Tribute Fund Pack for new Fund holders | ||
| Internal Newsletter – Regular updates | ||
| External Newsletter – Regular updates | ||
| E-newsletter – Regular entry | ||
| Flyers – Distribution opportunities? | ||
| Write to all previous in mem donors to offer Tribute funds | ||
| Include information in bereavement pack (Hospices) | ||
| PR | ||
| Key Tribute holders happy for publicity? | ||
| Local and/or National Papers contacted | ||
| Local Funeral Directors contacted | ||
| Local Magazines / establishments contacted | ||
| Patrons asked to promote? | ||
| EVENTS | ||
| Ask on event registration forms if they are taking part in memory of someone | ||
| Annual memory walk or other? | ||
| One-off events: Balloon rides, jumps, runs, firewalks |
||
| Thank You Presentations and Open Days | ||
| Identify ‘In Memory’ supporters at general events | ||
| WEBSITE | ||
| Special Tribute Fund page/section in place | ||
| Special Tribute Fund page/section in place | ||
| Personalised URL chosen for page | ||
| Included online form to register interest | ||
| Multiple links in to Tribute Fund section e.g. Donate, Fundraising, Latest News |
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| Home Page link to Tribute Fund | ||
| Case Studies / Profiled key Fund holders | ||
| Latest Fund News section | ||
| SOCIAL NETWORKING | ||
| Regular facebook Groups updates | ||
| Twitter updates | ||
| MuchLoved Facebook App promoted | ||
| Other networking e.g. online forums, plus new networking tools? | ||
| RELATIONSHIP BUILDING | ||
| Personal point of contact in place? | ||
| Regular Email updates? | ||
| Thank You Presentations | ||
| Recognition plaques / wall / garden | ||
| Thank You contact for ALL donors | ||
| Incentivising Fundraising e.g. a rose for £500 | ||
| ONGOING SCHEME SYSTEMS | ||
| Building New Prospect Lists | ||
| Fund Holder Relationship Strategy | ||
| Donor Communication Strategy | ||
| MUCHLOVED CUSTOMISATION | ||
| Site and graphics fully customised? | ||
| All key staff received training? | ||
| Regular review of site and Tributes in place? | ||
| Report Alerts set up |