We’ve put together a checklist to help get your scheme up and running successfully. Not everything may be applicable to your launch so you can download this checklist as a Word doc or a PDF and tailor it to suit how you plan to get your service in place.
Areas to Consider | My Notes | |
LAUNCH | ||
TF scheme name and targets agreed | ||
Internal training and launch | ||
TF Announcement letter to Supporters | ||
External launch, website, local press, case study | ||
TRAINING | ||
Tribute Fund Administrator | ||
MuchLoved website champion | ||
Fundraising Team all trained | ||
Chief Executive’s backing | ||
Whole organisation aware of scheme? | ||
LITERATURE | ||
Tribute Fund Pack for new Fund holders | ||
Internal Newsletter – Regular updates | ||
External Newsletter – Regular updates | ||
E-newsletter – Regular entry | ||
Flyers – Distribution opportunities? | ||
Write to all previous in mem donors to offer Tribute funds | ||
Include information in bereavement pack (Hospices) | ||
PR | ||
Key Tribute holders happy for publicity? | ||
Local and/or National Papers contacted | ||
Local Funeral Directors contacted | ||
Local Magazines / establishments contacted | ||
Patrons asked to promote? | ||
EVENTS | ||
Ask on event registration forms if they are taking part in memory of someone | ||
Annual memory walk or other? | ||
One-off events: Balloon rides, jumps, runs, firewalks |
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Thank You Presentations and Open Days | ||
Identify ‘In Memory’ supporters at general events | ||
WEBSITE | ||
Special Tribute Fund page/section in place | ||
Special Tribute Fund page/section in place | ||
Personalised URL chosen for page | ||
Included online form to register interest | ||
Multiple links in to Tribute Fund section e.g. Donate, Fundraising, Latest News |
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Home Page link to Tribute Fund | ||
Case Studies / Profiled key Fund holders | ||
Latest Fund News section | ||
SOCIAL NETWORKING | ||
Regular facebook Groups updates | ||
Twitter updates | ||
MuchLoved Facebook App promoted | ||
Other networking e.g. online forums, plus new networking tools? | ||
RELATIONSHIP BUILDING | ||
Personal point of contact in place? | ||
Regular Email updates? | ||
Thank You Presentations | ||
Recognition plaques / wall / garden | ||
Thank You contact for ALL donors | ||
Incentivising Fundraising e.g. a rose for £500 | ||
ONGOING SCHEME SYSTEMS | ||
Building New Prospect Lists | ||
Fund Holder Relationship Strategy | ||
Donor Communication Strategy | ||
MUCHLOVED CUSTOMISATION | ||
Site and graphics fully customised? | ||
All key staff received training? | ||
Regular review of site and Tributes in place? | ||
Report Alerts set up |